About Us

An e-commerce holding company focused on building digitally native brands that cater to global audiences, delivering innovative, high-quality products designed for modern consumers everywhere.

Our brands are designed specifically for the North American and European markets, with a dedicated focus on outdoor recreation and active apparel.

Our Core Values

• Consistent Work Ethic

• Outrun The Lion

• Think, Weigh, Make Good Bets

• Extreme Ownership

• Company, Team, then Me.

Our Core Focus

To be among the best in the world in E-commerce.

This Is What We Offer Our People

• Become world-class - we coach you to become the top 1% globally in your craft.

• Outrageous total compensation — we pay our team at least 2× the market rate.